Think Really Small

Tell A Big Story

Personas on a Small Scale

By Ed Reilly • Mar 31st, 2008 • Category: Lead Story

Miniatures are being used to tell stories. As design researchers, shouldn’t we being using this cultural phenomenon too? Miniatures allow the audience to fill in the blanks and be more engaged in the subject manner. Below, is our first attempt at using this cultural cache in how we present research in the form of a persona.

Ed Reilly is a Design Research Specialist at Worrell Inc. He uncovers business, brand and consumer insights.
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