Action Figure Personas
By Ed Reilly • Apr 2nd, 2009 • Category: Features
During my recent trip to Exposed09, I learned about an example of personas actually being used on a small scale. CISCO created action figure personas that their engineers could keep in their offices. Brilliant!
You can learn more by reading their paper here:
http://jimnieters.com/publications/docs/CHI2007-Making-Personas-Memorable.pdf
Ed Reilly is a Design Research Specialist at Worrell Inc. He uncovers business, brand and consumer insights.
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