Think Really Small

Action Figure Personas

Ed Reilly — Thu, 02 Apr 2009 21:51:53 +0000

During my recent trip to Exposed09, I learned about an example of personas actually being used on a small scale. CISCO created action figure personas that their engineers could keep in their offices. Brilliant!

You can learn more by reading their paper here:

http://jimnieters.com/publications/docs/CHI2007-Making-Personas-Memorable.pdf

As seen on the web

Ed Reilly — Tue, 01 Apr 2008 07:18:33 +0000

Image from, http://staufenberger.typepad.com/repository/2008/02/theres-a-lot-of.html.

Need for Speed

Ed Reilly — Tue, 01 Apr 2008 07:03:56 +0000

ESPN/Nascar Duel Commercial @ Yahoo! Video

Use of Diorama

Ed Reilly — Tue, 01 Apr 2008 06:45:06 +0000

Click on the image above to learn more about the making of Halo 3.

Toys

Ed Reilly — Tue, 01 Apr 2008 06:13:44 +0000

There’s long been a fascination with real and imagined miniature toys. Check out a few at http://www.oompa.com/baby-toys/item/SE4200/Selecta-Miniature-Set—Doll-Kitchen.html

And, then there’s the ever popular miniature soldiers…

Art

Ed Reilly — Tue, 01 Apr 2008 05:52:47 +0000

As seen on, http://www.coolhunting.com/archives/2007/07/lori_nix.php

The art of Dan McPharlin and his miniature musical equipment is also a visual treat.

Personas on a Small Scale

Ed Reilly — Tue, 01 Apr 2008 04:31:47 +0000

Miniatures are being used to tell stories. As design researchers, shouldn’t we being using this cultural phenomenon too? Miniatures allow the audience to fill in the blanks and be more engaged in the subject manner. Below, is our first attempt at using this cultural cache in how we present research in the form of a persona.