During my recent trip to Exposed09, I learned about an example of personas actually being used on a small scale. CISCO created action figure personas that their engineers could keep in their offices. Brilliant!
You can learn more by reading their paper here:
http://jimnieters.com/publications/docs/CHI2007-Making-Personas-Memorable.pdf
The use of miniatures is becoming a widely recognized trend. From toys, media and art, some bloggers are noticing miniatures’ consistent use. These little figures are being used increasingly to tell a story.
ESPN/Nascar Duel Commercial @ Yahoo! Video
Advertising is known for borrowing from culture from time to time to subtly or not so subtly sell using cultural cues.
There’s long been a fascination with real and imagined miniature toys. Check out a few at http://www.oompa.com/baby-toys/item/SE4200/Selecta-Miniature-Set—Doll-Kitchen.html
And, then there’s the ever popular miniature soldiers…
As seen on, http://www.coolhunting.com/archives/2007/07/lori_nix.php
The art of Dan McPharlin and his miniature musical equipment is also a visual treat.
There’s something novel about miniatures right now. It is hard to figure out the current fascination our culture has with miniatures, but they are popping up everywhere. You can find miniature toys, miniatures in art, blog posts, and even marketers are trying to seize the opportunity with advertisements using miniatures.
